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Hello, i’m

Armen Kosyan

the marketing specialist of your 🧡

Hi, I’m Armen Kosyan. Driven by a passion for clear communication, I help businesses unlock growth through strategic marketing solutions. I believe the most powerful marketing goes beyond selling; it creates compelling narratives that resonate with your audience and inspire them to take action. By leveraging the power of the “4Ps” – People, Place, Price, and Promotion – I craft effective strategies that put your audience at the center, empowering them to feel understood and valued.

Motto: “To Infinity and Beyond!” © Buzz Lightyear

  • Lecturer of Marketing Frameworks
    2024 - Current

I equip students in the faculties of Marketing, Management, and Finance with the tools to build effective marketing strategies through engaging lectures on marketing frameworks and real-world case studies.

  • Product Marketing Senior Specialist
    2023 - Current

I lead IMC for the bank’s digital products (mobile banking, BNPL, digital payments, investment platform), conducted market analyses, developed and implemented multichannel marketing strategies, coordinated with teams, and worked on creatives. 

  • Product Marketing Specialist
    2022 - 2023

Develop and implement data-driven product marketing strategies (communication, promotion, analysis) across various channels (digital, OOH, ATL/BTL, etc.) in collaboration with product owners and creative teams. Use client behavior and market trends to guide marketing initiatives effectively.

  • Marketing Communications Specialist
    2020 - 2022

I developed & executed impactful strategies for both Breavis & its clients, including branding, promotions, & event analysis. Collaborated with stakeholders on content & production teams for creative materials, driving a unified marketing presence.

  • Digital Marketing Specialist
    2019 - 2020

I’ve managed data-driven digital marketing campaigns on social media (Meta, LinkedIn), SEO, and PPC. Using audience research and competitive analysis, I create targeted messaging and collaborate with content teams for impactful creatives.

  • Digital Marketing Specialist
    2017

I crafted engaging social media content (ads & organic) and edited multimedia assets to fuel our digital presence.

  • Marketing Inters, Paris, France
    2017

I completed a marketing internship where I developed a social media communication plan, created multimedia content for campaigns, and worked with clients to ensure successful project execution.

  • Marketing Inters, Paris, France
    2017

I fostered valuable connections and accelerated expansion by leveraging the power of social media, partnering with taxi drivers, and executing proactive cold-calling campaigns.

Professional

Technical

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